Trademark Registration in California

Protect Your Brand with Confidence — Work with a Trademark Registration Lawyer in California Who Understands Business Growth

At Empire Business Law, we do more than just trademark filings; we protect what you've worked hard to create. Our trademark registration service in California is crafted to support entrepreneurs, startups, and established firms in securing federal protection for their names, logos, slogans, and more. Partnering with an experienced trademark registration attorney offers not just legal adherence but a strategic benefit to protect your brand's future.

Serving clients in California, Empire Business Law combines profound legal expertise with practical business acumen. Whether you're beginning a new venture or branching into new markets, we make trademark registration in California straightforward, strategic, and resilient. With landmarks like the Golden Gate Bridge adding to its cultural charm, California is a hub for innovation and creativity where our services thrive.

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Empire Business Law has been instrumental in launching numerous startups in California. We appreciate the needs of entrepreneurs, focusing on advising founders on securing capital safely, protecting their intellectual property, and growing wisely.

Why Trademark Registration in California Matters More Than Ever

A trademark is beyond a business symbol—it's a powerful legal tool granting exclusive nationwide rights. Without registration, your business risks imitation, brand confusion, and lost opportunities. Our trademark registration service in California ensures you have complete control over your intellectual property, backed by federal law.

Working with Empire Business Law ensures your application is correctly filed from the outset, reducing costly delays, office actions, or rejections. We guide you through each phase, from initial clearance to ongoing protection strategies.

What's Included in Our Trademark Registration Service in California?

Engaging a trademark registration lawyer from Empire Business Law in California means more than filing; it offers end-to-end legal protection tailored to your objectives. Our comprehensive service includes:

✔ Extensive Trademark Search: Conduct detailed USPTO and common law searches to ensure your mark's availability.
✔ Legal Guidance & Strategy: Receive attorney-led advice on trademark classes, mark strength, and avoiding refusals.
✔ USPTO Application Management: We oversee all aspects of your TEAS Plus application, crafting precise descriptions to avoid extra charges.
✔ Handling Non-Substantive Office Actions: Manage minor corrections or clarifications if required by the USPTO.
✔ Trademark Monitoring & Enforcement: Assist in preserving and enforcing your rights post-registration, enhancing your trademark's power over time.

How Our Trademark Registration Service in California Solves Real Business Pain Points

Registering a trademark is not just about filing—it's about assurance. Many businesses in California delay registration, only to find their names or logos have been claimed. Others attempt self-filing and face rejection due to incorrect classes or vague language. We prevent these issues by:

✔ Avoiding costly mistakes and rejections
✔ Saving time with legal-led efficiency
✔ Offering strategic brand protection
✔ Equipping you with legal tools to protect against infringement

When your brand is well-registered, you can confidently expand, attract investors, franchise, license, and grow without fearing the loss of your unique market identity.

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Who Benefits Most from Trademark Registration in California?

Businesses reliant on brand identity will find federal trademark protection in California crucial for their growth and enduring success.

  • Startups building unique brand names or logos
  • E-commerce businesses operating across multiple states
  • Businesses expanding into new markets or product lines
  • Content creators, influencers, and digital brands
  • Anyone investing in marketing or packaging with a unique name or design


If your name, logo, or slogan matters to your success, protecting it with a trademark isn’t optional—it’s essential.

Long-Term Value Beyond Trademark Registration in California

Trademark registration with Empire Business Law isn’t a one-and-done service—it’s the foundation of brand longevity. Once registered, your trademark becomes a business asset that:


  • Increases your company’s valuation
  • Deters competitors from infringement
  • Enables future licensing or franchising
  • Allows you to sue for damages in federal court
  • Protects you from knockoffs in online marketplaces



Plus, we help you navigate trademark maintenance filings (like Section 8) and renewals, so your protection stays active year after year.

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Why Choose Empire Business Law as Your Trademark Registration Lawyer in California?

We understand that legal services are more than transactions—they’re partnerships. Empire Business Law stands apart because:


  • We’re business-focused attorneys, not just trademark filers. Everything we do is centered around protecting your growth.
  • We’ve guided hundreds of businesses through trademark registration, enforcement, and licensing.
  • We simplify the process, so you’re never confused or left in the dark.
  • We offer value-based billing, with clear expectations and no hidden surprises.
  • We’re responsive, knowledgeable, and transparent. Just ask our clients.



If you want a trademark registration lawyer who protects your brand like it's their own, Empire Business Law is your partner.

How Much Does It Cost to Register a Trademark in the US?

The base government fee for trademark registration is $350 per class of goods or services under the TEAS Plus application with the USPTO (effective January 18, 2025). Additional costs may apply depending on your filing choices:


  • $200 surcharge if you use a free-form text box to describe goods/services
  • $100 fee if your initial application is incomplete or requires significant correction
  • Ongoing costs, such as a $325 Declaration of Continued Use between years 5 and 6



While DIY filings seem cheaper upfront, errors often lead to rejections or added fees. Working with Empire Business Law ensures your application is filed right the first time—saving time, money, and frustration.

How Do I Register My Own Trademark in California?

You can begin the trademark registration process by:


  1. Conducting a comprehensive search on the USPTO and across common law databases to ensure your mark is available.
  2. Identifying the correct class of goods/services and gathering ownership details.
  3. Creating a USPTO account and submitting your application via the TEAS Plus portal.



However, the process is more complex than it appears. Vague wording, the wrong classification, or existing similar marks can trigger office actions or outright rejection. That’s why businesses turn to Empire Business Law. We streamline every step, so your brand is protected the smart way.

Do I Need an LLC to Get a Trademark in California?

No—you do not need an LLC to register a trademark. You can file as:



  • An individual
  • A partnership
  • Another type of business entity


That said, if you're operating a formal business or plan to scale, registering the trademark under your LLC can provide clearer asset ownership and transferability. At Empire Business Law, we help clients file under the proper entity—and even assist with LLC formation when needed. You can start as an individual and assign the trademark to your LLC later if your business structure evolves.

Frequently Asked Questions About Trademark Registration in California

  • How long does the trademark registration process take?

    The USPTO trademark registration process typically takes 8 to 12 months, depending on whether the application faces objections or oppositions. At Empire Business Law, we ensure everything is filed correctly to minimize delays and improve your chance of fast approval.

  • Can I register a trademark for a logo and a name at the same time?

    Yes, but each trademark (word mark vs. design/logo) must be filed separately and may incur separate fees. We often recommend starting with the word mark for broader protection, then filing the logo if it’s central to your branding.

  • What happens if someone is already using a similar name?

    If another party has a confusingly similar trademark in the same class of goods or services, your application may be denied. That’s why we perform a deep clearance search before filing. If there's a conflict, we’ll advise on alternatives or strategy.

  • Is my trademark protected as soon as I apply?

    You gain limited “common law” rights when you start using your mark, but federal protection begins after successful registration. Once filed, your application is listed in the USPTO database, which can deter others from adopting similar marks.

  • Will I need to maintain my trademark after registration?

    Yes. The USPTO requires proof of continued use (usually between the 5th and 6th year after registration) and renewals at 10-year intervals. We help our clients stay on top of these deadlines so their protection never lapses.

Ready to Protect Your Brand with Trademark Registration in California?

Your brand is your business—don’t leave it exposed. Whether you’re just launching or growing fast, Empire Business Law is here to protect what makes your business unique.



Schedule your free consultation today with a trademark registration lawyer who understands your goals. Let’s make your brand untouchable.

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Testimonials

If you are looking for a very professional and reliable lawyer do not look any furthermore. Daniel López helped us by answering all of our questions. He made us feel comfortable with the process. I will highly recommend him to my family and friends. Thank you so much, Daniel. You were the best!

Ines S

Empire Business Law Client

Daniel is amazing! he's helped us get our business restructured right. He's so knowledgeable and extremely responsive. I would highly recommend Daniel and the attorneys at Empire Law for anything you need done with your business.

Rudy G.

Empire Business Law Client

We needed some trademark work done. There was another business using our logo. We called Empire and they literally held our hand through the whole process.

Patrick M.

Empire Business Law Client

I recommend Daniel Lopez, Esq. due to his knowledge, integrity, and ability to choose what is right for his clients. No upselling or trying to overcharge.

Tim J.

Empire Business Law Client

Great first experience with this Law firm. I had a meeting with Daniel. He was friendly, informative, and straight to the point which I appreciate as a business professional.

Tom A.

Empire Business Law Client

Danny was very helpful and answered all my questions regarding the creating of my LLC. He was very helpful. I would work with his firm again.

Stevee A.

Empire Business Law Client

Always a great experience speaking with Danny. Knowledgeable and professional.

David P.

Empire Business Law Client