Trademark Registration
Protect Your Brand with Confidence — Work with a Trademark Registration Lawyer Who Understands Business Growth
At Empire Business Law, we don’t just file trademarks—we protect everything you’ve worked so hard to build. Our trademark registration service is designed to help entrepreneurs, startups, and established businesses secure federal protection over their names, logos, slogans, and more. When you work with an experienced trademark registration lawyer, you gain more than legal compliance—you gain a strategic asset that safeguards your brand’s future.
With offices in California and New Jersey, and clients nationwide, Empire Business Law combines deep legal experience with practical business insight. Whether you're just starting out or expanding into new markets, we make trademark registration straightforward, strategic, and secure.
Over the years, Empire Business Law has helped with the launch of many startup companies. We are sensitive to the needs of entrepreneurs. Our focus is to advise founders on typical matters such as raising capital safely, how to protect their intellectual property and to accelerate their growth sensibly.
Why Trademark Registration Matters More Than Ever
A registered trademark is more than a symbol of your business—it’s a powerful legal tool that gives you exclusive nationwide rights to your brand. Without a registered trademark, you're vulnerable to copycats, brand confusion, and missed opportunities. Our trademark registration service eliminates that risk by giving you full control over your intellectual property, backed by federal law.
Working with Empire Business Law ensures your application is filed correctly the first time, minimizing costly delays, office actions, or rejections. We don’t just submit forms—we guide you through every step, from initial clearance to long-term protection strategies.
What's Included in Our Trademark Registration Service?
When you hire a trademark registration lawyer from Empire Business Law, you get more than a filing—you get end-to-end legal protection tailored to your business goals. Our comprehensive service includes:
- Comprehensive Trademark Search: We perform a detailed USPTO and common law search to ensure your mark is available and not likely to be rejected.
- Legal Analysis & Strategy: You receive attorney-led guidance on trademark classes, strength of mark, and how to avoid refusals.
- USPTO Application Filing: We handle every aspect of your TEAS Plus application, including drafting precise descriptions that avoid added fees.
- Response to Non-Substantive Office Actions: We cover minor corrections or clarifications if requested by the USPTO.
- Trademark Monitoring & Enforcement Guidance: After registration, we help you maintain and enforce your rights—because your trademark's power only grows over time.
How This Service Solves Real Business Pain Points
Registering a trademark isn’t just about paperwork—it’s about peace of mind. Many businesses delay trademark registration, only to find someone else has claimed their name or logo. Others try to file on their own, only to get rejected for using the wrong class or vague language. We solve these problems by:
- Preventing costly mistakes and rejected filings
- Saving you time with legal-led efficiency
- Providing strategic brand protection
- Giving you the legal tools to defend your mark if others infringe
When your brand is properly registered, you can confidently scale, attract investors, franchise, license, and grow—without fear of losing what makes you recognizable in the market.
Who Benefits Most from Trademark Registration?
Any business that relies on brand identity can benefit from federal trademark protection—but it’s especially critical for:
- Startups building unique brand names or logos
- E-commerce businesses operating across multiple states
- Businesses expanding into new markets or product lines
- Content creators, influencers, and digital brands
- Anyone investing in marketing or packaging with a unique name or design
If your name, logo, or slogan matters to your success, protecting it with a trademark isn’t optional—it’s essential.
We specialize in Asset Purchase Agreements, Business Acquisition, Business Law, General Counsel, Mergers & Acquisitions, Startup Law, Trademark Law, and Trademark Application.
Long-Term Value Beyond Registration
Trademark registration with Empire Business Law isn’t a one-and-done service—it’s the foundation of brand longevity. Once registered, your trademark becomes a business asset that:
- Increases your company’s valuation
- Deters competitors from infringement
- Enables future licensing or franchising
- Allows you to sue for damages in federal court
- Protects you from knockoffs in online marketplaces

Plus, we help you navigate trademark maintenance filings (like Section 8) and renewals, so your protection stays active year after year.
Why Choose Empire Business Law as Your Trademark Registration Lawyer?
We understand that legal services are more than transactions—they’re partnerships. Empire Business Law stands apart because:
- We’re business-focused attorneys, not just trademark filers. Everything we do is centered around protecting your growth.
- We’ve guided hundreds of businesses through trademark registration, enforcement, and licensing.
- We simplify the process, so you’re never confused or left in the dark.
- We offer value-based billing, with clear expectations and no hidden surprises.
- We’re responsive, knowledgeable, and transparent. Just ask our clients.

If you want a trademark registration lawyer who protects your brand like it's their own, Empire Business Law is your partner.
How Much Does It Cost to Register a Trademark in the US?
The base government fee for trademark registration is $350 per class of goods or services under the TEAS Plus application with the USPTO (effective January 18, 2025). Additional costs may apply depending on your filing choices:
- $200 surcharge if you use a free-form text box to describe goods/services
- $100 fee if your initial application is incomplete or requires significant correction
- Ongoing costs, such as a $325 Declaration of Continued Use between years 5 and 6

While DIY filings seem cheaper upfront, errors often lead to rejections or added fees. Working with Empire Business Law ensures your application is filed right the first time—saving time, money, and frustration.
How Do I Register My Own Trademark?
You can begin the trademark registration process by:
- Conducting a comprehensive search on the USPTO and across common law databases to ensure your mark is available.
- Identifying the correct class of goods/services and gathering ownership details.
- Creating a USPTO account and submitting your application via the TEAS Plus portal.

However, the process is more complex than it appears. Vague wording, the wrong classification, or existing similar marks can trigger office actions or outright rejection. That’s why businesses turn to Empire Business Law. We streamline every step, so your brand is protected the smart way.
Do I Need an LLC to Get a Trademark?
No—you do not need an LLC to register a trademark. You can file as:

- An individual
- A partnership
- Another type of business entity
That said, if you're operating a formal business or plan to scale, registering the trademark under your LLC can provide clearer asset ownership and transferability. At Empire Business Law, we help clients file under the proper entity—and even assist with LLC formation when needed. You can start as an individual and assign the trademark to your LLC later if your business structure evolves.
Frequently Asked Questions About Trademark Registration
Ready to Protect Your Brand with Trademark Registration?
Your brand is your business—don’t leave it exposed. Whether you’re just launching or growing fast, Empire Business Law is here to protect what makes your business unique.

Schedule your free consultation today with a trademark registration lawyer who understands your goals. Let’s make your brand untouchable.
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