Trademark Law in New York City
Empire Business Law
Trademark law is the first line of defense in protecting your brand—and in a place like New York City, where competition is fierce, that protection is critical. At Empire Business Law, we help NYC businesses secure and enforce the trademarks that define their brand identity. Whether you’re launching a new brand in Brooklyn or scaling your business in Manhattan, our trademark attorneys manage the process from start to finish—including search, registration, and enforcement. We know the ins and outs of trademark law and how to apply it effectively to help New York City businesses stand out and stay protected.
Registering your trademark in New York City shows investors that you mean business. It also protects your brand when competitors try to emulate rather than innovate.
Trademark Attorneys for New York City Business Owners
Trademarks – The Benefits of Registering a Trademark in New York City
Your brand is valuable—make sure it’s protected. Call Empire Business Law at (855) 781-7705 to get started. When you work with a trademark attorney in New York City, you gain legal protection against other businesses using similar names or logos. A registered trademark gives you the power to control how your brand is represented. Our NYC trademark law professionals walk you through the entire process so you can secure your brand with confidence.
Trademark Application Requirements in New York City
Trademark applications can be time-consuming and expensive if not done properly. Even in ideal cases, approval may take months. If your application is rejected, you lose time and non-refundable fees.
Our New York City trademark attorneys help you avoid those problems. We understand what the USPTO looks for and know how to respond to issues quickly. Let us take the lead so you don’t lose momentum trying to navigate the legal system on your own.
Trademark Searches
Before finalizing your business name or logo, it’s essential to conduct a trademark search. In a city as competitive as New York, this step helps ensure your name is available—and worth investing in.
✔ Identifies trademark conflicts before filing
✔ Minimizes the risk of rebranding or legal issues
✔ Boosts the odds of a successful application
At Empire Business Law, we know trademarks. We help people every day with trademarking their product or protecting it. Call our office at (855) 781-7705, Schedule an appointment - click here or fill out our contact form and we will contact you as soon as possible. Contact us today.
What Is a Trademark Name?
Trademark law sets specific standards for what qualifies for registration. To be accepted, your brand name must be:
✔ Distinct from existing marks
✔ Used as an adjective—not a noun or verb
These requirements help your New York City brand remain enforceable and uniquely yours.
A great example of this is . . . “Do you have a Q-Tip?” Instead, you’d say: “Do you have a cotton swab?” Similarly, you shouldn’t ask someone for a "Kleenex” but instead, for a tissue.
Ideally, a trademark should also be:
- Easy for people to pronounce
- Not too long
- Recognizable or not too complicated
- Simple by design
What Is an Example of a Trademark in New York City?
You may be surprised to learn that company and product names aren't the only things you can trademark. You can also trademark a:
- Symbol (example: McDonald's "M" or Golden Arches symbol)
- Slogan (example: Burger King "Have It Your Way" line)
- Colors (example: Target's Red Bullseye)
- Sound (example: NBC three-note chime)
What Are the Benefits of Trademark Registration in New York City?
A registered trademark reduces confusion and protects your brand from imitators. In New York City—where businesses compete across every industry—a trademark helps make sure your brand identity stays intact and doesn’t get watered down by copycats.
Once your brand has earned customer trust, a trademark ensures that trust isn’t compromised. In NYC, where brand recognition is everything, protecting your name keeps others from capitalizing on your reputation. A trademark helps customers consistently associate your name with the quality you deliver.
Having the official ® (registered trademark) service mark next to your name adds credibility and validity to your brand. Contact Empire Business Law and Get The Help You Need For Your New York City Business Today!
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