Trademark Law in New York
Empire Business Law
Trademark law is the cornerstone of protecting your business identity—and in a competitive state like New York, it’s a step you can’t afford to skip. Empire Business Law works with businesses throughout New York to secure the trademarks that define their brand. Whether you're launching a startup in Buffalo or running a growing enterprise in Manhattan, our trademark attorneys guide you through every part of the federal trademark process—from detailed searches to registration and enforcement. With deep experience in trademark law, we help New York businesses safeguard their brands and stay ahead in one of the country’s most dynamic markets.
Registering your trademark in New York shows investors that you mean business. It also protects your brand when competitors try to emulate rather than innovate.
Trademark Attorneys for New York Business Owners
Trademarks – The Benefits of Registering a Trademark in New York
A trademark helps protect what you've worked hard to build. Call Empire Business Law today at (855) 781-7705. When you hire a trademark attorney in New York, you gain a legal advantage that keeps others from using names or designs that are too similar to yours. A registered trademark gives you full control over your branding, reputation, and how your business is presented. We’re here to make the trademark process seamless for businesses across New York.
Trademark Application Requirements in New York
Even in a smooth case, filing a trademark can take time—up to six months or longer. If your application is denied due to avoidable errors, you could lose both money and valuable time.
That’s why so many businesses in New York trust Empire Business Law. Our attorneys know what the USPTO is looking for and how to handle any challenges that arise. From start to finish, we manage the legal process so you can stay focused on your business.
Trademark Searches
Before finalizing a brand name, it’s important to conduct a trademark search. For businesses across New York, this is a critical first step to ensure your name is legally available and won’t infringe on another business.
✔ Helps avoid infringement issues
✔ Increases chances of successful registration
✔ Prevents costly rebranding or disputes
At Empire Business Law, we know trademarks. We help people every day with trademarking their product or protecting it. Call our office at (855) 781-7705, Schedule an appointment - click here or fill out our contact form and we will contact you as soon as possible. Contact us today.
What Is a Trademark Name?
To be registered, your trademark must meet certain standards, including:
✔ Being clearly distinct from existing trademarks
✔ Being used as an adjective—not as a noun or verb
These details help your New York business build a legally strong, recognizable brand.
A great example of this is . . . “Do you have a Q-Tip?” Instead, you’d say: “Do you have a cotton swab?” Similarly, you shouldn’t ask someone for a "Kleenex” but instead, for a tissue.
Ideally, a trademark should also be:
- Easy for people to pronounce
- Not too long
- Recognizable or not too complicated
- Simple by design
What Is an Example of a Trademark in New York?
You may be surprised to learn that company and product names aren't the only things you can trademark. You can also trademark a:
- Symbol (example: McDonald's "M" or Golden Arches symbol)
- Slogan (example: Burger King "Have It Your Way" line)
- Colors (example: Target's Red Bullseye)
- Sound (example: NBC three-note chime)
What Are the Benefits of Trademark Registration in New York?
Trademark registration helps prevent confusion between your brand and others. In New York’s saturated markets—from retail to tech to service industries—a registered trademark ensures your brand remains unique and protected from imitators.
As your business gains recognition, a trademark keeps your name from being misused by competitors. In New York, where brand reputation can make or break a business, having legal protection ensures customers continue to associate your name with quality and trust.
Having the official ® (registered trademark) service mark next to your name adds credibility and validity to your brand. Contact Empire Business Law and Get The Help You Need For Your New York Business Today!
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