Trademark Law in California
Empire Business Law
Establishing legal protection for your brand starts with trademark law—and it’s especially critical in a business-driven state like California. At Empire Business Law, we help businesses throughout California protect the trademarks that form the foundation of their brand. Whether you’re launching a startup in Silicon Valley or managing an expanding business in Los Angeles, our trademark attorneys guide you through the entire federal process—from searches and filings to defending your rights. We know how to apply trademark law effectively to protect your brand in California’s fast-paced and competitive markets.
Registering your trademark in California shows investors that you mean business. It also protects your brand when competitors try to emulate rather than innovate.
Trademark Attorneys for California Business Owners
Trademarks – The Benefits of Registering a Trademark in California
Trademarks are a vital part of securing your brand identity. Reach out to Empire Business Law at (855) 781-7705. When you hire a trademark attorney in California, you’re putting legal barriers in place to stop others from using anything confusingly close to your brand. With a registered trademark, you have control over how your business is represented and protected. Our California trademark law team makes the process easy, clear, and efficient from start to finish.
Trademark Application Requirements in California
The trademark application process is often longer and more complicated than it seems. Even when things go smoothly, you might wait up to six months for a decision. If issues arise, you could lose valuable time and money on a rejected application.
With our California trademark attorneys handling your case, you can avoid those costly setbacks. We understand the ins and outs of what the USPTO looks for and how to respond if challenges come up. Let us take care of the legal legwork while you focus on growing your business.
Trademark Searches
Running a trademark search is a must before investing in a business name. In a state as large and diverse as California, this step helps you ensure that your brand isn’t already in use by someone else—and that it can be protected under trademark law.
✔ Identifies name conflicts across markets
✔ Lowers risk of legal disputes
✔ Improves your chances of registration success
At Empire Business Law, we know trademarks. We help people every day with trademarking their product or protecting it. Call our office at (855) 781-7705, Schedule an appointment - click here or fill out our contact form and we will contact you as soon as possible. Contact us today.
What Is a Trademark Name?
Trademark names must meet specific requirements to be eligible for protection. These include:
✔ Being clearly distinct from any existing trademarks
✔ Functioning as an adjective—not a noun or verb
Meeting these standards is key to building a brand in California that’s not only memorable but also legally enforceable.
A great example of this is . . . “Do you have a Q-Tip?” Instead, you’d say: “Do you have a cotton swab?” Similarly, you shouldn’t ask someone for a "Kleenex” but instead, for a tissue.
Ideally, a trademark should also be:
- Easy for people to pronounce
- Not too long
- Recognizable or not too complicated
- Simple by design
What Is an Example of a Trademark in California?
You may be surprised to learn that company and product names aren't the only things you can trademark. You can also trademark a:
- Symbol (example: McDonald's "M" or Golden Arches symbol)
- Slogan (example: Burger King "Have It Your Way" line)
- Colors (example: Target's Red Bullseye)
- Sound (example: NBC three-note chime)
What Are the Benefits of Trademark Registration in California?
Trademark registration keeps competitors from copying your brand or creating confusion in the marketplace. With so many industries thriving in California, standing out—and protecting that identity—is essential. A registered trademark gives your brand the clarity and strength it needs to hold its place in the market.
When your brand becomes recognized for its quality, a trademark keeps that reputation safe. In California’s competitive business climate, where customer loyalty matters, having legal control over your name ensures your audience continues to trust and identify your brand. It protects your name from misuse and strengthens your brand presence.
Having the official ® (registered trademark) service mark next to your name adds credibility and validity to your brand. Contact Empire Business Law and Get The Help You Need For Your California Business Today!
Give us a call or fill out the form below and we'll contact you
Contact Us
Practice Areas
Why Choose Us
Free Initial Consultation
Personalized and Results-oriented Practice
Value Based Billing
Successfully counseled hundreds of businesses
Experienced in working with a diverse group of businesses.
A sought after team of lawyers that are on your side.
Testimonials
