Trademark Application California
Empire Business Law
Trademark Application Process in California

Your trademark application is the first step in formalizing your brand and protecting it. Get your branding journey off to a strong start by calling a professional.
How to File a Trademark Application in California
Rely on Empire Business Law, licensed attorneys with a passion for trademark law, to help you navigate the trademark application process. Call us now at
(855) 781-7705.
After you've registered your Trademark, now you are permitted to use the ®, which is the symbol for a registered trademark. You've seen this on many logos right next to the company name, slogan, or name brands of products the company manufactures, markets, or sells. The trademark application process is intricate and can be trying at times. There are "Do-it-yourself" intellectual property review kits available however predicated on what you're looking to trademark, this may very well not be an option if you're looking to ensure the United States Patent and Trademark Office gives you their approval on your application. That being said, at Empire Business Law, our licensed attorneys are very well versed in this process and can help you through the trademark application process. We've included what the necessary steps are for filing a trademark application.


What Is a Trademark Application?
A trademark application is an application filed with the United States Patent and Trademark Office to secure a registered trademark for your brand. Trademark applications can be filed for various elements of your brand to eliminate any confusion between a brands products and or services and that of a competitors'.
When Should You Apply for a Trademark in California?
It's recommended to apply for a trademark prior to you starting to write a message about your brand and its unique value proposition, or what makes your brand or product different from anything else sets. Your first step should be a trademark search. This can be done with the Trademark Electronic Search System to confirm no other individual or company has already trademarked something similar to your intellectual property.
Trademarks provide an important means of protecting creative intellectual property, including:
- Names (or companies, products, processes, or services)
- Collections of letters or numbers
- Symbols
- Drawings/images
- Individual words
- Sounds (like PC Richard's Whistle)
- Logos
- Slogans or Taglines
How To Start The Trademark Process?
A trademark attorney with experience in using the TESS USPTO database can help you find a registered mark. With access to other sources like federal, state, and international registries for trademarks as well they should be able to make sure your search is precise while streamlining it all at once!
Your trademark attorney will search extensively for common law trademarks, which are marks that have been widely recognized but not formally registered with their owners. Once you or a legal counsel has completed this extensive research and found any appropriate candidates, the next steps in setting up your company's logos & labels begins!
What You Should Consider Before Trademark Registration in California
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